|[CAMPING TRADE WORLD]Camping Fair in South Korea enjoys success on 10th anniversary|
The health of the camping industry in South Korea looks strong after more than 65,000 people attended the 10th anniversary of one of its leading events, the Camping & Picnic Fair.
Taking place from 10 to 13 March at the Ilsan KINTEX exhibition centre just outside of the country’s capital city Seoul, the fair hosted 127 different brands including leading names such as KZM, Snowline, Claymore, WIWO, ABENAKI, POLARIS, Lumena, and Decathlon Korea to name a few. The brand showcased products for the upcoming spring and summer camping season across many different product categories, with a particular upturn in the popularity of auto-camping or camping in vehicles such as campervans and motorhomes. There were around 40 brands exhibiting in the market sectors of camping trailers, motorhomes and caravans, with the trends pointing towards high-quality technology and also towards camping beginners.
The show’s organisers, Allfair, said they hoped the show was a good opportunity to help campers widen their view in a short period of time and make more informed buying decisions by being able to compare so many products at once.
Allfair also said: “We express our gratitude for the strong interest and affection from the visitors that attended the fair and claimed that it will try to spread the right camping culture.” Allfair and the Camping & Picnic Fair have been running several campaigns to encourage correct camping etiquette, especially among newcomers to the hobby. One of its latest programmes was called ‘Being quite a good camper’ through its official SNS channel.
Another highlight of the show was the official mascots: Seji and Somi, who made their debuts at the event. Fashioned as two campsite food favourites, a sausage and a marshmallow, Allfair said of the mascots: “The right camping culture is expected to be established through the pleasantly engaged campers linked in ‘Being a quite good camper’ with the friendly and cute Seji and Somi.”
2023 캠핑 & 피크닉페어 웹사이트에 게시된 이메일 주소가 전자우편 수집 프로그램이나 그밖의 기술적 장치를 이용하여 무단으로 수집되는 것을 거부하며, 이를 위반시 정보통신망법에 의해 형사처벌됨을 유념하시기 바랍니다.